Marketing Manager

New York, NY 10017 | 9 Months

Post Date: 05/21/18 Job ID: 8279412 Industry: Other


Job Title is Marketing Coordinator. Responsible for supporting the Medicare marketing group with tactical implementation through coordination with internal departments and external agency partners. 
The Marketing Coordinator supports the Medicare Regional Marketing team (RMMs) in implementing/executing marketing communication plans designed to drive member acquisition, retention and revenue growth. Programs will primarily target Medicare Advantage.

Additional Job Details:

Position Components & Responsibilities (include but are not limited to): • Develop high-quality, error-free marketing materials under tight deadlines; review and proofread creative work against brand standards, product data and compliance requirements • Assist RMMs in managing the implementation of clear/engaging marketing communications across a variety of mediums including: prospect-facing direct mail, newspaper and free standing inserts • Assure accuracy of information loaded into automated tools supporting lead generation programs (i.e., lead plan/Go to Market tool, direct mail/SAMMM, newspaper/SNAP, broker portal/MMS, Salesforce) • Assist RMMs in managing campaign progress through the tracking of media, revisions and reallocations to the markets’ base campaigns and incremental spending. Maintain a standardized process with markets and markets’ sales administration support staff to ensure meeting data accuracy in Salesforce and through the proofing of all applicable campaign materials. • Ensure all internal and external deadlines are met through regular correspondence with markets and individual follows-ups when necessary. • Collect local market intelligence for the purpose of developing targeted strategies and tactics for our Integrated Marketing Plans • Work with Consumer Analytics team to assure that campaign tracking mechanisms are fully enabled and consistently capturing correct/compete data • Coordinate special projects as assigned; Requirements: 6 years experience; College graduate; Detail oriented. Pay rate is in the mid to high $30/hr range, based upon experience.


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